Company News, Marketing News

Haircolor Company oVertone and Franzia Wines Create Limited Edition Hair Conditioners

Collections are inspired by fan-favorite varietals of vino.

Author Image

By: Christine Esposito

Editor-in-Chief

Franzia Wines and hair color company oVertone have rolled out new coloring conditioner kits inspired by the longstanding wine company’s varietals Sunset Blush and Chillable Red. The Sunset Blush kit “pairs” Pastel Purple and Rose Gold coloring conditioners. The Chillable Red kit features Extreme Red and Extreme Purple coloring conditioners. “Franzia is always looking for new ways to bring consumers' love of wine to a whole new level,” said Amy Navor, Franzia brand manager....

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters